Wednesday, June 6, 2007
Evening openings continue...
Taking a cue from Pirates of the Caribbean: At World's End, Michael Bay's dreadful-looking live-action Transformers flick will be opening nationwide at 8:00 P.M. on July 2 while still retaining the "official" release date of July 3.
Okay, this doesn't anger me or anything. It just kind of bugs me. It's not that I don't condone early showings--I loves me some midnight screenings, after all--but what's the fucking point? Why not have the balls to just open up a day earlier if you're going to go through with it like this? This is quite possibly the most pointless trend the American movie industry has picked up on in recent years...which is saying something.
I'm not entirely sure why this annoys me as much as it does. I think it's just the fact that, much like the actual Transformers movie itself, it's wholly unnecessary and a waste of time. Please tell me there's someone out there who agrees.